Caribou Coffee - Dream Date

Project: Dream Date
Client: Caribou Coffee
Agency: Latitude
Production Company: Suburban Girl Pictures
Director: Danielle Calodney
Cinematographer: Stacy Toyama
Executive Producer: Katie Heim
Line Producer: Katie Jewett

Post Production: Hi-Post
Post Producer/ Editor: Dan Hirons
Assistant Editor: Cody Graham
Trailer Editor: Nathan Bracher
Colorist: Alice Abrams

Caribou Coffee's Dream Date was a six-episode TikTok dating series launched to promote their new iced drink lineup, targeting Gen Z audiences. Hosted by comedian Hannah Berner, the show featured Gen Z singles on blind dates engaging in fun activities over Caribou's new beverages. The campaign, developed in collaboration with creative agency Latitude, achieved remarkable success, garnering over 23 million views, 742.5 million earned media impressions, and a 170% increase in energy drink sales, making it Caribou's most successful product launch to date.

The series was directed by Danielle Calodney and produced by Suburban Girl Pictures, whose creative vision and storytelling expertise were instrumental in bringing the campaign to life. Hi-Post was thrilled to be the post-production partner bringing our expertise in comedy and digital campaigns to deliver something fun, charming and effective for all stakeholders. The campaign has been recognized by industry peers, and took home a Gold for ‘Social Media, Campaign, and Silver for ‘Branded Content & Entertainment for Online/Interactive’ at AdFed, The Advertising Federation of Minnesota Awards program.